Privacy Policy

Last updated: January 2026

1. Introduction

Sereno ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal data when you visit our website at linencalmindex.info and interact with our home organisation and storage solutions services.

We are based in Lyon, Auvergne-Rhône-Alpes, France. This policy complies with applicable data protection laws, including the General Data Protection Regulation (GDPR) and French data protection legislation.

2. Data We Collect

We collect personal data in the following ways:

Contact and Inquiry Forms

When you submit a contact form, request a consultation, or inquire about our linen-based storage solutions, we collect information you voluntarily provide, such as:

• Name
• Email address
• Phone number
• Message content or description of your interior organisation needs
• Room type or area of concern (bedroom, kitchen, bathroom, wardrobe, etc.)

Automatically Collected Data

When you visit our website, we automatically collect certain technical information:

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent on each page
• Referrer information
• Device type (mobile, tablet, desktop)

Cookies and Similar Technologies

We may use cookies and similar tracking technologies to enhance your browsing experience and understand how visitors interact with our site. This may include:

• Essential cookies (required for site functionality)
• Preference cookies (remember your settings)
• Analytics cookies (understand visitor behaviour and site performance)

You can control cookie preferences through your browser settings. Declining non-essential cookies will not prevent you from accessing our website, though some features may function less optimally.

3. Purpose of Data Collection and Use

We use the personal data we collect for the following purposes:

• Responding to inquiries: To answer your questions about our storage solutions and services
• Consultation and service delivery: To provide room-by-room diagnostic guidance and discuss how our linen-based solutions address your interior organisation needs
• Marketing and communication: To send you information about our products, services, and updates (only with your consent where required)
• Website improvement: To analyse how our site is used and optimise the user experience
• Legal compliance: To comply with applicable laws and regulations
• Customer support: To provide assistance and resolve any issues you may experience

4. Legal Basis for Processing

Under GDPR, we process your personal data on the following legal bases:

• Consent: Where you have explicitly consented to receive marketing communications or non-essential cookies
• Contract performance: Where processing is necessary to provide you with the services you request
• Legitimate interests: To improve our website, understand customer needs, and enhance our services
• Legal obligation: Where required by French or EU law

5. Data Sharing and Disclosure

We do not sell your personal data. However, we may share your information with:

• Service providers: Third-party vendors who assist us with website hosting, email delivery, analytics, and customer support. These processors are contractually obligated to protect your data and use it only for the purposes we specify
• Legal requirements: If required by law, court order, or government authority
• Business transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction

Any data processors we engage are subject to data processing agreements that ensure compliance with GDPR and this Privacy Policy.

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law:

• Contact form inquiries: Retained for up to 3 years or until you request deletion
• Consultation records: Retained for up to 5 years to support ongoing service delivery and customer relationships
• Analytics data: Typically retained for 12–24 months
• Marketing communications: Retained until you unsubscribe

After the retention period, data is securely deleted or anonymised.

7. Your Rights

Under GDPR and French data protection law, you have the following rights:

• Right of access: You can request a copy of the personal data we hold about you
• Right to rectification: You can request correction of inaccurate or incomplete data
• Right to erasure: You can request deletion of your data ("right to be forgotten"), subject to legal obligations
• Right to restrict processing: You can request that we limit how we use your data
• Right to data portability: You can request your data in a structured, commonly used format
• Right to object: You can object to processing for marketing or legitimate interest purposes
• Right to withdraw consent: If we rely on your consent, you can withdraw it at any time

To exercise any of these rights, please contact us using the details in Section 9 below.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Secure HTTPS encryption for data transmission
• Restricted access to personal data by authorised personnel only
• Regular security assessments and updates
• Secure data storage and backup procedures

However, no method of transmission over the Internet is completely secure. While we strive to protect your data, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any passwords or access credentials you use.

9. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about how we handle your personal data, please contact us:

You also have the right to lodge a complaint with the relevant data protection authority in France (Commission Nationale de l'Informatique et des Libertés – CNIL) if you believe we have violated your data protection rights.

10. Third-Party Links

Our website may contain links to third-party websites and services that are not operated by Sereno. This Privacy Policy applies only to our website. We are not responsible for the privacy practices of external sites. We encourage you to review the privacy policies of any third-party services before providing your personal data.

11. Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child under 13 without parental consent, we will take steps to delete such information promptly. If you believe we have collected data from a child, please contact us immediately.

12. International Data Transfers

Sereno is based in France and operates within the European Economic Area (EEA). If we transfer your personal data outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, to protect your data in accordance with GDPR.

13. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by updating the "Last updated" date at the top of this page and, where appropriate, by sending you an email notification or displaying a prominent notice on our website.

Your continued use of our website following the posting of changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this policy periodically to stay informed about how we protect your data.

14. Data Protection Officer

If you have specific questions about our data protection practices or compliance with GDPR, you may contact us at hello@linencalmindex.info. We are committed to responding to all data protection inquiries within 30 days.